We have recently developed and implemented the new brand identity for Equivital – a beautifully designed, cutting-edge technology product which has a leading role within the health, elite sport and military sectors, where real-time precision monitoring and data collection not only saves lives, but also helps to improve human performance.

The Equivital LifeMonitor is a market-leading multiparameter body-worn, wireless monitoring device, capable of measuring contextual health information in real-time. Designed to enable secure and accurate data in mobile, free-living environments, the Equivital product has a very exciting future and we are proud to have been instrumental in its launch.

We were commissioned to design the initial identity (and complementary style guide) and to apply it to a large range of marketing collateral. This included the product hardware, software icons, packaging, brochures, folders, banner stands, the (soon to be launched) website, data sheets and a range of promotional items.

Launched on 14 February 2011 at the Mobile World Congress in Barcelona, initial feedback is that the new brand identity set people’s hearts racing – and what’s more, we have the data to prove it!

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